http://www.sicklines.com/2013/12/16/review-pearly-possum-socks-update/
Here is a favorite line: "These socks aren’t cheap but we highly recommend them given how awesome they are. They’re great for wearing day to day as well as on the bike. One word of caution however, be careful who you let borrow your Pearly’s Possum socks because you may never see them again. You’ve been warned."